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LoCash Cowboys

LoCash Cowboys

LoCash Cowboys
The promise shown in The LoCash Cowboys  phenomenal live show, which they'll bring to 2014 Headwaters Country Jam in June, came to fruition on their first powerhouse indie album. What else would you expect from the duo that co-wrote Keith Urbanʼs number one “You Gonna Fly,” and “Truck Yeah,” a smash for Tim McGraw? “As much as Iʼd like to call this Fifty Shades of LoCash, the Album,” jokes Chris Lucas, cowboy-hat-wearing half of the team, “itʼs true. Weʼve captured everything LoCash is about on this album. Itʼs all killer, no filler. With our label, Average Joes Entertainment, itʼs the right fit at the right time.” So much so that acclaimed Nashville hit maker Jeffrey Steele (“What Hurts The Most,” “My Town”) came on board to produce and co-write a number of the tracks. Says the songwriting and performing duo, “He taught us everything about songwriting. Heʼs our mentor and our big brother.” In fact, Steele calls himself the third LoCash Cowboy. “Country music really boils down to the power of the song,” sums up the eloquent Preston Brust. “We wanted to broaden our listeners, to reach the older crowd, the younger crowd, and the middle crowd. And we really tried to pick songs that were the best songs we could find to define LoCash. Hopefully we achieve that in this album.” Though the high energy, roof-raising spirit of LoCashʼs live shows (and over 10 million YouTube views) tends to brand them as a party band, LoCash Cowboys, as the new album proves, are super-focused musicians and songwriters. Here, they showcase their light-hearted, fun-loving edge (“Little Miss Crazy Hot,” the redneck anthems “Hey, Hey, Hey” and “C.O.U.N.T.R.Y”), as well as their emotional side (“I Hope,” “Best Seat in the House,” Chrisʼs tribute to his late father, and “Keep in Mind,” a parentʼs loving farewell to a child venturing into the world). They also offer a tip of the hat to the helmsman of the highways in “Independent Trucker,” featuring the legendary George Jones. “He sounds amazing on it,” says Preston. “He had me come into the vocal booth with him. I was really nervous to be in there with him while he was recording. But we were just cutting up, and I could tell that he really wanted to achieve a good vocal, because he was into the music, he really likes us, and he wanted to help.” It was a red-letter day for everyone, Chris remembers. “Iʼd never seen Jeffrey Steele act like a ten-year old boy before, but when George Jones walked into the studio, Jeff was a ten-year old kid.”
LoCash (the named is derived from a group of Prestonʼs high school friends) got their launch in the summer of 2002, when Chris, a high school all-star football player from Baltimore, Maryland, worked as the entertainment director at Nashvilleʼs Wildhorse Saloon. Preston, a Kokomo, Indiana, preacherʼs son who wrote his first song at age eleven on his paper route, had just arrived in town. Chris offered him a job filling in for him as a DJ. One night they were goofing around on the mic, not even singing, when their electrifying banter caught everyone by surprise. It made Chris think about how Frank Sinatra and Dean Martin—idols of his grandfather—could hold an audience in the palms of their hands, and make them part of the show. “Itʼs something that came naturally to me and Preston. Itʼs really all about the crowd, about making them feel their lives are changing. That first day on the mike, we were both thinking, ʻGosh, weʼve got something here, dude.ʼ I said, ʻI hope you sing.ʼ And Preston was like, ʻI do, do you?ʼ And thatʼs the way it started.”
Jeremy Wallace for Headwaters Country Jam
Jeremy Wallace for Headwaters Country Jam
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Dustin Lynch, LoCash Cowboys + More Kick Off Headwaters Country Jam 2014

Headwaters Country Jam 2014 officially kicked off last night (June 26th) including a rowdy performance by the LoCash Cowboys and an incredibly engaging set by country music heartthrob Dustin Lynch.

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LoCash Cowboys Meet & Greet
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Fan Meet & Greet with the LoCash Cowboys [PICTURES]

The LoCash Cowboys met up with some of his fans at Headwaters Country Jam to take some pictures and sign everything from t-shirts to cowboy hats. Here is a look at the pictures from the meet and greet.

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Headwaters Country Jam Lineup
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LoCash Cowboys, Dustin Lynch, Chase Rice, Sammy Kershaw Added to Headwaters Country Jam Lineup

We're beyond excited to announce that the LoCash Cowboys, Dustin Lynch, Chase Rice and Sammy Kershaw have been added to the 2014 Headwaters Country Jam lineup, with more performers still to be announced!

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LoCash Cowboys
Frazer Harrison, Getty Images
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LoCash Cowboys Excited to Show Fans a Different Side of Their Music

If you wait long enough, being pigeonholed isn't a bad thing. That's the message from LoCash Cowboys' Chris Lucas, who readily admits songs like 'Here Comes Summer,' 'C-O-U-N-T-R-Y' and 'Truck Yeah' (written for Tim McGraw) put them in a rowdy, bad boy box that country radio wasn't quite ready for. Now, with groups like Florida Georgia Line having success, he hopes the songs from their own upcoming self-titled album will find some room as well. 

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